Chief Explorer of Silkroad 4.0 named the official TRA 2018 Ambassador

Philipe Reinisch, Chief Explorer of Silkroad 4.0, has been named the official “TRA Showcase Ambassador“.

Transport Research Arena 2018 (TRA 2018) will be organized by the European Commission, the European Technology Platforms on Transport and Mobility, the Austrian Ministry of Transport, Innovation and Technology, the Austrian Institute of Technology and AustriaTech and held on 16-19th April 2018 in Vienna, Austria. It will explore, discuss and demonstrate major paradigm shifts related to Digitisation, Automatisation, and Decarbonisation, specifically directed at important areas of our life, such as transport, mobility, logistics and industrial production.

With a share of 7.7% of the GDP and an average R&D rate of 12%, the transport industry is not only vital to Austria but is a major driving force for the whole European economy. To address the great challenges of the future mobility system, Austria has been running specific national transport related research programmes for a long time, which are effectively combined with the relevant research and technology programmes of the European Union.

In his new role, Reinisch will have several important meetings and interviews with stakeholders around Europe during the Silkroad 4.0 European Tour.

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